Team Epiphany partnered with Red Bull to transform Los Angeles into the global stage for Dance Your Style, delivering a multi-day celebration of movement, music, and community that united dancers and fans from over 30 countries. From Venice to Hollywood to the Intuit Dome, we produced end-to-end creative strategy and experiential for every touchpoint of Finals Week., elevating the world’s premier street-dance competition into a cultural moment.
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The week unfolded through high-energy programming, from Welcome Party bracket reveals and Pre-Final battles to a star-studded Red Carpet Royale and culminating in a sold-out World Final for 10,000 fans. Guests experienced immersive partner activations, dynamic stage environments, signature Red Bull cocktails, and fan-powered voting moments, amplified by performances from Lil Jon, Ying Yang Twins, and YoungBloodz, plus appearances from Mel B, Charli D’Amelio, Halle Bailey, and others.
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The result was an unforgettable fusion of creativity and competition, anchored by the crowning of 2025 World Champion Jaira Joy Luhulima and Red Bull’s continued leadership in global dance culture.