lululemon made a bold debut at the US Open with a two-part experiential program spanning the tournament grounds and New York City. Team Epiphany partnered with lululemon to bring tennis culture to life through a fully custom pop-up store at the U.S. Open, paired with a citywide retail takeover that transformed 13 lululemon locations into extensions of the campaign.

At the Open, the pop-up quickly became one of the most talked-about fan experiences, drawing daily lines for exclusive merchandise and immersive design moments. The space featured a signature tennis-ball window installation, bold architectural elements, and an interactive claw machine that drove engagement while supporting USTA donations. Athlete and influencer appearances including Frances Tiafoe and Leylah Fernandez fueled buzz both on-site and across social. Beyond the courts, a Fifth Avenue flagship takeover and coordinated retail activations embedded lululemon into the fabric of New York City during one of sport’s biggest moments, delivering strong sales performance and cementing the brand’s arrival on the global tennis stage.