Team Epiphany partnered with Jordan Brand and New Era to deliver a multi-layered presence at ComplexCon 2025, blending disruptive stunts, immersive retail, and culture-driven storytelling across the convention footprint. From mobile moments outside the show to premium archive experiences inside, the activation met fans wherever they were and rewarded both hype and discovery.

For Jordan Brand, we brought the legacy to the streets with a fleet of regionally themed semi-trucks unveiling the AJXI sneaker pack, each paired with talent appearances that turned arrivals into live moments. Inside ComplexCon, we launched the Assouline Air Jordan book through a black-box gallery experience that invited guests to explore rare artifacts, iconic design moments, and limited-edition collector books through a museum-style lens.

Alongside Jordan, New Era debuted Crownworks Studio, an immersive retail and customization hub spotlighting collaborations with Nigel Sylvester, Rodrigo Roji, Eastside Golf, and Warren Lotus. Guests moved through distinct creator-led environments featuring live BMX builds, art and tattoo moments, interactive games, and on-site hat customization. Together, the experiences drove strong sales, sustained foot traffic, and social amplification, positioning both brands as standout destinations on the ComplexCon floor.