For NBA All-Star Weekend in Los Angeles, Team Epiphany partnered with ANTA and Kyrie Irving to transform Pacific Park on the Santa Monica Pier into ANTALand—an immersive, family-friendly takeover celebrating the launch of the KAI 3 and ANTA’s new Beverly Hills store.

Across the park, custom ride and game branding, basketball, photo moments, food and beverage, exclusive merchandise, prizes, and giveaways turned the pier into a fully branded playground—culminating in a meet-and-greet with Kyrie and creating a standout experience built around sport, culture, and community.