To generate buzz around the Puma x ASAP Rocky Capsule Collection, Team Epiphany transformed an abandoned gas station outside the Las Vegas strip into a vibrant and unexpected brand hub and pop-up shop during the hotly-anticipated Formula 1 Las Vegas Grand Prix Race weekend.

Guests had the exclusive opportunity to trial and purchase the debut collection on-site and were treat to an immersive brand experience capped off by appearances from A$AP Rocky and Rihanna. 

The thrilling atmosphere and singular energy turned the pop-up into the weekend’s most talked about activation and garnered significant social and traditional media coverage. The collection instantly sold out.