CLIENT

Project

THE BOYS VOUGHT-A-Burger pop up

In collaboration with Sony, we created an immersive fan experience in Los Angeles, inspired by The Boys. This innovative pop-up allowed fans to step directly into the universe of their favorite show, bringing the fictional world to life in an unforgettable way.
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Over the course of four days, the event quickly sold out, drawing significant media attention and establishing itself as a must-visit hotspot on social media. Enthusiastic fans eagerly lined up for the chance to indulge in a unique opportunity. We kicked off the event with an exclusive VIP night, offering cast members and special guests a sneak peek into The Boys universe.
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The excitement surrounding the event showcased the passion of the Boys fanbase. By creating a space that celebrated the series, we fostered a deeper connection between the fans and the world of The Boys, making it a truly memorable occasion.

ROLE

brand strategy
creative direction
art direction
experiential
ProdUCTION
ACCOUNT MANAGEMENT
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DELTA CES AT THE SPHERE