Sport Beach was the third-most searched term for the 2024 rendition of Cannes, becoming a festival favorite as a space for brands, platforms, and athletes to tap into the massive cultural zeitgeist of sport. The first-of-its-kind opportunity for these groups to come together at Cannes led to great success, paving the way for Sport Beach to build on this momentum and bring the festivities statewide.

In 2025, we expanded Sport Beach to one of the world’s most influential sports cultural moments: the NFL Super Bowl.

This year, we also introduced the Sport Beach Clubhouse: a unique, multi-faceted space designed to showcase the intersection of sports across fashion, business, dining, and more.NT.