At the top of 2025 Team Epiphany assumed the role of creative director for the marketing of Kyrie Irving’s highly anticipated “Kai 2” sneaker with global footwear company Anta.  

For the release of the Kai 2, Team Epiphany brought the campaign Know Your Power to life through a photoshoot with acclaimed photographer Johnathon Mannion and two 30 second animated videos narrated by legendary rapper Redman and Grammy Award-Winning rapper Rapsody.