We travel a lot here at Team Epiphany. So, when W Hotels brought us onboard to help ideate and program against some of their most high-level cultural initiatives, we were thrilled (even if just for the Starwood Points).
Our collaboration began during Pride in 2016, where we partnered with artist Baron Von Fancy on a traveling art installation that was accompanied by a Snapchat filter that donated $1 to the HRC for each post - the first of its kind.
In 2018, we helped evolve W’s global FUEL positioning to imbue the brand with a distinct POV on health and wellness that doesn’t skew too far from its iconic hedonistic side. We then brought the new perspective to life with FUEL Weekends, which launched at W Punta de Mita alongside a litany of influencer partners and will continue to travel around the world as a mobile 3-day fitness festival. Detox. Retox. Repeat.