We started with Nike in social media, launching the @Nike and @NikeFuel accounts among others, but today work with the Swoosh across everything from brand strategy to digital content to influencer activations to media and consumer experiences.
Some highlights include…
Freezing a warehouse to 32 degrees on the warmest day of the summer so that editors, influencers and Nike+ members could trial the Therma-Sphere Max cold weather training collection in its natural element.
Encouraging women to get fitted for the Pro Sports Bra at Bandier with BraHaus – a fitness junkie’s dream come true, brought to life with the help of Baron Von Fancy as an immersive art installation.
Launching the SF-AF1 at the first-ever ComplexCon with a basketball-inspired booth chocked full of surprise programming and ultra-shareable photo moments. Like, you know, this one.
Bringing #EQUALITY to New Orleans for NBA All Star Weekend by elevating the typical brand party to a weekend-long workshop for consumers, influencers and local school children including an airplane hangar full of custom artwork and training sessions with pro athletes oriented around the theme of “Preparation.”