Nike

We started with Nike in social media, launching the @Nike and @NikeFuel accounts among others, but today work with the Swoosh across everything from brand strategy to digital content to influencer activations to media and consumer experiences.

Some highlights include…

Freezing a warehouse to 32 degrees on the warmest day of the summer so that editors, influencers and Nike+ members could trial the Therma-Sphere Max cold weather training collection in its natural element.

Encouraging women to get fitted for the Pro Sports Bra at Bandier with BraHaus – a fitness junkie’s dream come true, brought to life with the help of Baron Von Fancy as an immersive art installation.

Launching the SF-AF1 at the first-ever ComplexCon with a basketball-inspired booth chocked full of surprise programming and ultra-shareable photo moments. Like, you know, this one.

Bringing #EQUALITY to New Orleans for NBA All Star Weekend by elevating the typical brand party to a weekend-long workshop for consumers, influencers and local school children including an airplane hangar full of custom artwork and training sessions with pro athletes oriented around the theme of “Preparation.”

 

CLIO AWARD, Fashion + Beauty for Therma-Sphere Max Cold Weather Training Launch

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