As proud New Yorkers, Team Epiphany was honored to be tapped to relaunch Absolut Vodka in NYC, the first city it appeared in state-side decades ago. Trading on the insight that New Yorkers aren’t rude, we’re just honest – we created a 360 degree campaign called Absolut Truth.
In an age when transparency is more valuable than ever, witty OOH from Harlem to the High Line grabbed New Yorkers’ attention while hyper-localized POS at neighborhood bars reminded them to order an Absolut.
Influencers including Michael Musto, Amanda Lepore, Jim Jones, Ramona Singer and more told their “Absolut Truths” in a content series inspired by our proprietary card game of the same name.
Now in its second year, the #AbsolutTruth program was capped off with a partnership with New York Magazine and a series of launch events in downtown Manhattan, reaching over 400 million impressions in the process.